The 3 Main Benefits of Digital Advertising

Digital Advertising Agency – The 3 Main Benefits of Digital Advertising

In this day and age, everything is digital including advertising. Gone are the days when you could just print a poster and hang it at a crowded area. Most people are curious and attracted to the latest technology and what it can do. Advertising through printing may still have its uses but it has been dying a slow death and digital imaging has, without a doubt, taken its place in the advertising world. Oh just how we all love looking at great graphics animation and if companies take it to a higher level, they would go for 3D animation. How can print advertising compete with such eye catching ads? More importantly, what are the benefits of digital advertising and how can a digital advertising agency help your business?

What are the benefits of digital advertising?

1. It delivers targeted messages to specific locations and at specific times. Unlike print advertising, digital advertising can go global and ads can be shown anywhere in the world at the time you specify. With only a click of the mouse, people can view the captivating animations you have created. And who does not like watching entertaining ads?
2. Digital advertising is cheaper. Yes, it may cost some money to hire a company to created digital animation for you but in the long run, you will see that it is indeed cheaper. You do not have to print too many copies so you can hand out to people. With print advertising, you need to print thousands of copies and you need to distribute or hang it somewhere. Considering the natural elements that your poster is exposed to, we bet it is not going to last long and then you will have to reprint. With a digital ad, all you have to do is upload it and share.
3. You can track the metrics and it is exact. One of the great things about going digital is that you will have solid metrics. You will know how many views you had in a day and how many have subscribed. If you create two ads, you will know exactly which of the two is more effective in catching people’s attention.

Everybody is on their phones and tablets 24/7. If they are not making calls, they are answering emails, browsing on the internet and doing social media. Having digital ads created by a great digital advertising agency will help grow your business. If a billion people are on the internet every single day and you get the attention of a few million through your eye-catching digital ad, sales will surely go up.

Learn more about digital advertising here.

 

Social Media Rock Stars Boost Online Presence

Social Media Agencies – Social Media Rock Stars Boost Online Presence

Having a profile in different social media platforms is no longer just an option for businesses but it is a necessity. Social media has become so popular that most people can’t go on a day without checking it. If they need to check a business establishment, they go on Facebook and look at photos or read reviews. However, it is an option for a company if they want to hire social media agencies. There are plenty of these agencies that claim they could boost sales. Your company can certainly do social media in-house but you need to know early on that posting some random status updates or photos is not enough. There are strategies that agencies use in order to acquire a million followers and convert those into sales. Also, if you opt to hire an agency, you need to know that they can deliver what they promise.

What do social media agencies do to help your business?

• They structure an effective strategy for your business. An experienced agency has a strategy that they can present you with. They give you details on what they are going to do, give you a list of what they need from your business, and they have a timetable. They know when the right time is for posting and when it is not. If you are given some vague speech about how they can get you followers, chances are, you are not in good hands.
• Your posts on social media will be monitored by social media agencies. Your target audience wants to be engaged. It is not enough to just post and log out. When your followers make some comments or asks questions, someone needs to answer them and engage them in a conversation. It makes your followers and potential customers feel that they are important and that they are valued. If you do not have someone to do this, they will be left hanging and will think you do also do not have a good customer service. If you are having someone from your company do this, they may forget about it or they may not have the time for it.
• They track your sales. The experts in social media do not only let your business gain followers but they monitor if your sales is improving. When a strategy is implemented, they should know if it is working or not. If it is not, they should change their strategy and if it is, they should brainstorm on how they could make it a lot better.

An experienced social media agency can bring great benefits to your business. Of course, you need to find the rock stars of social media and not just settle for mediocre agencies. Learn more about social media marketing and how it can help boost your online presence and your sales here.